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    <loc>https://www.perloffmedia.com/about</loc>
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    <lastmod>2026-03-19</lastmod>
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    <loc>https://www.perloffmedia.com/work</loc>
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      <image:title>Work</image:title>
      <image:caption>Perloff Media helped revitalize San Diego's Historic Gaslamp Quarter, raising $3M+ (and counting) and improving infrastructure for the business district.</image:caption>
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    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Perloff Media partnered with Dole, Carnival Cruise Lines and other Port of San Diego stakeholders to reimagine the Port's Maritime Month.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Perloff Media partnered with design luminary Melissa Young (My Design ID) on Butcher's Wife, a restaurant/bar project created for IQHQ's RaDD campus.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Perloff Media produced omni-channel engagement campaigns that increased Padres ticket sales and drove foot traffic across surrounding Business Improvement Districts.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Perloff Media created Cocktail Championship in partnership with global spirits brands (Milagro Tequila, Hendrick's Gin, Sailor Jerry, etc.) , selling tens of thousands of cocktails</image:caption>
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      <image:title>Work</image:title>
      <image:caption>PACIFIC's partnered with WWE's The Bella Twins — the promotional campaign drove massive engagement and millions of views.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/0eb228aa-cc96-4168-b703-0513e2a22126/LINCOLN-KIT+%28dragged%29.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Perloff Media led The Lincoln Club through a bold rebrand and civic storytelling campaign that united regional mayors, engaged economic leaders and drove the club’s influence and revenue to record levels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/ce360426-dec0-491e-af8f-b529e1cb5592/taylor-swift.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>From local bands to Taylor Swift, PACIFIC served as San Diego's cultural barometer.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
      <image:caption>NFL tight end Antonio Gates was on the cover of PACIFIC way back when the Chargers played in San Diego.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/276767ad-31f1-44db-b957-2884918cf23a/Screenshot+2025-11-04+at+9.42.17%E2%80%AFAM.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Perloff Media produced campaigns for the City of San Diego and then-mayor Kevin Faulconer to reignite downtown after COVID-related shutdowns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/bb0b1cd6-a214-4f53-a88f-fb5e31999070/NEIGHBORHOODIST.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Perloff Media published NEIGHBORHOODIST to connect homeowners with their community, local businesses and real estate news — not to mention free ticket to see Billy Idol!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/c9f36bd0-83cd-49ac-aefa-e5ea6c534f16/WEENZY2.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Perloff Media commissioned @madsteez (Mark Paul Deren) to paint this landmark mural in North Park. The celebrated neighborhood icon lasted for a decade — until Target moved in and painted over it.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Perloff Media published NEIGHBORHOODIST, which elevated top real estate agents (like COMPASS' Todd Armstrong) to become the leaders of their markets, driving $67M in real estate transactions in its first year.</image:caption>
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    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Perloff Media partnered with Blue Moon, House of Blues and Pendry Hotels (among many others) to produce PACIFIC's wildly popular Blind Date series.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Perloff Media create Margarita Month, which boosted sales of Milagro Tequila by 43% and moved 250K margaritas across the bar.</image:caption>
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    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Perloff Media produced a pro-business campaign featuring former Coronado Mayor Richard Bailey and six others mayors from across the county.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Perloff Media developed new media assets and millions of dollars in revenue for San Diego's Gaslamp Quarter. (Click image above to view media kit.)</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/1762278404081-0KT84C2JGJIQV2UCQZ1Y/KAABOO.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Perloff Media create online and offline media assets to thrill brands and generate millions of dollars in ad revenue for downtown San Diego.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Joanna Krupa's spent a day with PACIFIC to promote her role in Bravo's "Real Housewives of Miami."</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Perloff Media worked with Coronado Brewing Company and My Design ID to create this waterfront beer-tasting venue in San Diego's Seaport Village.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
      <image:caption>PACIFIC influenced millions of consumers and generated tens of millions of dollars in advertising revenue over the course of a decade. (Click image above to see media kit.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/c5bc5ba6-37cb-409f-99bd-e838e74b7ed2/justin-bieber.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>National flair meets local flavor, the engagement strategy that made millions of consumers Beliebers in PACIFIC.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/98b92fc0-7a76-44ed-933e-a9e73b8970ce/Screenshot+2025-11-05+at+9.05.55%E2%80%AFPM.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Pacific Media's Cocktail Month created (literal) buzz with a seven-minute segment on FOX 5 TV.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/1761945055017-2U22FGAN5WA9HX8TM835/PORT.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Perloff Media reinvented Maritime Month, empowering the Port of San Diego to engage a million consumers — not to mention the Port's stakeholders in the cargo, shipbuilding, fishing and cruise line industries.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/a58f9414-d8f0-43dc-8295-3d22e4c94523/KC_twins_443.jpeg</image:loc>
      <image:title>Work</image:title>
      <image:caption>WWE's The Bella Twins and E! Entertainment Television partnered with Perloff Media and PACIFIC to promote E!'s new show "Total Bellas."</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/1762196373821-TRZJZ8GF6DDCOV5T17UU/VOGUE.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Perloff Media partnered with hospitality luminary Joe Vaught and My Design ID on the rebirth of Chula Vista's beloved Vogue Theater.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/1762196097316-2RT9QBOIIL2TINZX3D6F/DRINK.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Perloff Media created Cocktail Championship, a national liquor-sales and audience-engagement platform for William Grant &amp; Sons (Milagro Tequila, Hendrick's Gin, etc.).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/1761944973590-TJVAQQ6M84XFTUUJA8K4/PLEDGE.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Perloff Media partnered with the City of San Diego and scores of local businesses to produce campaigns that welcome the world back to downtown after COVID's economic shutdowns.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/2ef90a4c-b8ec-4b9c-baf8-e537c3aa9901/JAY-Z-1271x1536.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>The greatest rapper of all time (according to BILLBOARD and VIBE), Jay Z, appeared on the cover of PACIFIC to promote his Southern California tour.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/3f41d63f-81d7-4aed-ad9b-93169f9bae37/IMPECCABLE.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>IMPECCABLE Estate &amp; Lifestyle Management is run by Simone Perloff, former Fashion Director for PACIFIC. Perloff Media provides marketing and real estate services for IMPECCABLE and its clients.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/85d335df-1ee4-4df4-bcce-6b6ed23c3957/TWINS2.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>WWE's The Bella Twins and E! Entertainment Television partnered with Perloff Media and PACIFIC to promote E!'s new show "Total Bellas."</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/1762198184730-W0T9IR6OU6SC21QIGH1V/RUSTIC-BOARD.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>CRISIS MANAGEMENT — Perloff Media worked with elected officials, business leaders and the workforce to welcome consumers back to downtown San Diego after COVID shutdowns.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/5ccb3193-6173-44ce-98ae-b6d76fee02bb/Slide1.jpeg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Ziggy Marley appeared in PACIFIC to promote his upcoming concert at Del Mar Thoroughbred Club. Ziggy played guitar and sang during the all-day interview and fashion editorial photo shoot. Amazing!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/f3dbd737-fdc7-4d71-9687-64a8f663604e/BURGER.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>PACIFIC — 10th Annual Dining Issue</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/9f4074ab-38d9-4e57-8008-6401d6745d50/BIG-CHECK.jpeg</image:loc>
      <image:title>Work</image:title>
      <image:caption>PACIFIC partnered with MilleCoors, Harley-Davidson and the San Diego Padres to raise $10,000 for Iraq &amp; Afghanistan Veterans of America and give away a Harley on home plate.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/2c7df8a7-cdc8-4c75-a0de-ca7c6a8f8fee/Event_Pre_Game_092313_Diamondbacks_SW001.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Steeerike! The Padres let me throw out the first pitch!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/77fe9c00-fa06-4102-a21d-a1596226cfd7/bns-corona1.webp</image:loc>
      <image:title>Work</image:title>
      <image:caption>PACIFIC's Street Team helped Corona sell more than 100,000 beers — which it did for many other beer and liquor brands.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/fb5a572c-f4d0-4a5e-b2b1-37dbbe3545bb/fiat.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>PACIFIC partnered with Fiat on Street Team promotions to engage consumers and increase test drives.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/a30b8f64-6593-46e5-a236-781e460d9174/Screenshot+2025-11-03+at+11.12.47%E2%80%AFAM.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>Perloff Media published NEIGHBORHOODIST, an omni-channel engagement platform designed to educate/elate homeowners and elevate on top real estate agent per neighborhood.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/fba839ef-5121-4e53-8632-f4077c8e569b/ROBIN-LIGHT.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>The late Robin Leach (of TV's "Lifestyles of the Rich &amp; Famous") points at my spray tan at the grand opening of Hakkasan Las Vegas</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/38f05429-ed2b-4b67-ab2e-e7bf64e81b94/PORT-SCREENSHOT.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Perloff Media transformed Port of San Diego’s Maritime Month into an omni-channel civic engagement platform in collaboration with Carnival Cruise Line, Hilton Hotels and other stakeholders.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/e4f1568d-f1d6-4874-b79a-87f624e08223/B2.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>WWE's The Bella Twins and E! Entertainment Television partnered with Perloff Media and PACIFIC to promote E!'s new show "Total Bellas."</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/1762195963187-6EC7Q6AXBPU7VVV7P4ND/IMG_3423.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Perloff Media's "I make the pledge" campaign engaged and influenced consumers on the street, on their favorite apps and devices and beyond.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/f0a1d53d-658b-4bf8-abe4-f9a16157cdcc/MISSION-HILLS-0322.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Perloff Media published NEIGHBORHOODIST, an omni-channel engagement platform designed to educate/elate homeowners and elevate on top real estate agent per neighborhood.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/bf59db0f-62d0-4799-ae09-f9124605a541/2012+june+cvr.jpg</image:loc>
      <image:title>Work</image:title>
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      <image:title>Work</image:title>
      <image:caption>PACIFIC made, culture and the quintessential SoCal lifestyle accessible to millions of consumers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/1762556847216-YEJZ4OSHJSA44S6UVHEY/ANTHONY.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Anthony Jeselnik appeared on the cover of PACIFIC to promote his upcoming concert dates.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/5b3e5755-d640-4dba-8869-ec302b402970/STREET.jpeg</image:loc>
      <image:title>Work</image:title>
      <image:caption>PACIFIC partnered with Fiat on Street Team promotions to engage consumers and increase test drives.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Cheech Marin spent the day with PACIFIC, discussing his career, playing golf and managing the munchies.</image:caption>
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      <image:title>Work</image:title>
      <image:caption>Snoop Dogg appeared on the cover of PACIFIC to promote his upcoming concert.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/65ed16b2-669b-40ed-96ff-f3b7489915be/natalie-pack2.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>PACIFIC shot Natalie Pack's fashion editorial feature at the magnificent home of late architect Graham Downes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/e77b629a-0e0a-4fef-9e71-028c2537ec05/bandwidth.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>PACIFIC feature.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/aee1c966-e022-4c03-a667-4101be76f25f/2016-may-cvr.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>PACIFIC's Music Issue gave away concert tickets to Iggy Azalea, Beyoncé, Demi Lovato, Gwen Stefani, Selena Gomez, Billy Joel, Rihanna and Guns N' Roses.</image:caption>
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    <image:image>
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      <image:title>Work</image:title>
      <image:caption>PACIFIC feature with Scott Eastwood, Clint's son (obvi).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/1762794148553-2X0VDYMXQVDAR4SXUTVQ/DREW.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Dr. Drew appeared on the cover of PACIFIC to promote his popular show, "Loveline."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/d529cb4b-8896-4e6d-8461-d3088e6ee51a/aerosmith.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>PACIFIC feature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/42baf655-e0fd-4378-b117-30b088355cb1/SANDY.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>PACIFIC's glimpse of San Diego's future includes perspective from acclaimed developer Sandy Shapery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/5245658c-7f4a-444d-801f-2eb9f2a0b04f/GATES.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>NFL star tight end Antonio Gates's cover story and fashion editorial feature with PACIFIC.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/75ea6b86-3fa1-41cd-b96c-2c9857209682/AUDRINA.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>PACIFIC fashion editorial featuring Audrina Patridge from MTV's "The Hills."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/1762794165752-MMOYZ09HJYVA500TDLAZ/CHAIN.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>PACIFIC helped the dining scene be seen — and experienced — by millions of active consumers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/1762556825427-21HW1V5QELEQFUEOW3Z9/CHEECH.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Cheech Marin, fake eating fake dessert for his legit PACIFIC cover shoot and conversation about life, fame and the munchies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/8879d417-99b1-4929-85b7-dcfaa7867b73/tj+mock3.jpg</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/69051873e181ab719b699e8d/ee0653fd-4d3d-4440-88e6-b44d7f811790/MOLSON.png</image:loc>
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