About Perloff Media
David Perloff, CEO
Perloff Media creates attention, builds revenue and drives momentum for the organizations shaping San Diego.
For decades, David Perloff has turned visibility into value. He launched and later sold a media company to a national conglomerate (see PACIFIC Magazine, below), helped revitalize San Diego’s downtown — generating more than $2.5M+ in new revenue during one of the toughest economic stretches in the district's history — and has built campaigns for the Port of San Diego, the San Diego Padres and Anheuser-Busch. For one civic effort, he unified seven mayors from across San Diego County.
The pattern has remained consistent: create attention, convert it to revenue, build momentum that compounds.
Hiring Perloff Media means hiring the access behind it. David has spent decades earning real relationships with the people who shape the city: developers, billionaires, elected officials and civic leaders who don't take cold calls, but do take his. That network is part of what you're hiring.
We work with developers, institutions and ambitious organizations doing something significant — and who need the world to know it.
Engagement. Revenue. Momentum.
Landmark project:
PACIFIC Magazine
David founded PACIFIC Magazine and built it into one of Southern California's most influential media brands — setting the conversation around lifestyle, design, real estate and civic identity.
Under his leadership, PACIFIC generated tens of millions in advertising revenue and reached millions of readers across print, digital and live events, forging deep ties with the developers, brands and institutions defining the region.
The result was a media company with real economic gravity — ultimately acquired by Tribune Publishing, owner of the Los Angeles Times and Chicago Tribune. It's the clearest proof of the Perloff Media thesis: strong positioning, storytelling and revenue systems can scale influence into lasting value.