About Perloff Media
David Perloff, CEO
Perloff Media creates attention, builds revenue and drives momentum for the organizations that shape San Diego.
Founder David Perloff launched PACIFIC Magazine, grew it into one of Southern California's most influential media brands and sold it to Tribune Publishing. He helped revitalize the Gaslamp Quarter and generated more than $2 million in new revenue during one of the most challenging economic periods in the district's history. He has worked with the Port of San Diego, the San Diego Padres and Anheuser-Busch — and unified seven mayors behind a single civic campaign.
The pattern is always the same: create attention, convert it to revenue, build momentum that compounds.
Working with Perloff Media means access. David has spent decades building genuine relationships with the people who shape San Diego — developers, billionaires, elected officials and civic leaders who don't take cold calls but will take his. That network is part of what you're hiring.
Perloff Media works with developers, institutions and ambitious organizations that are doing something significant — and need the world to know about it.
Engagement. Revenue. Momentum.
Landmark project:
PACIFIC Magazine
David Perloff founded PACIFIC Magazine and grew it into one of Southern California’s most influential media brands — shaping conversations around lifestyle, design, real estate and civic identity.
Under his leadership, PACIFIC built deep relationships with developers, brands and institutions, generating tens of millions in advertising revenue while engaging millions of readers across print, digital and experiential platforms.
The result was a media company with real economic gravity — ultimately acquired by Tribune Publishing, owner of the Los Angeles Times, Chicago Tribune and New York Daily News — demonstrating how strong positioning, storytelling and revenue systems can scale influence and value at a national level.