Perloff Media partners with districts, developers and brands to strengthen engagement, build revenue systems and create lasting momentum.
David Perloff, CEO
For more than two decades, David Perloff has led initiatives at the intersection of cities, culture and commerce — generating millions in investment, revitalizing neighborhoods and expanding influence across Southern California and beyond.
He founded PACIFIC Magazine, which grew into one of the region’s most influential media brands before being acquired by Tribune Publishing (Los Angeles Times, Chicago Tribune, New York Daily News). At Tribune, he led digital-transformation, audience-growth and revenue-strategy initiatives during a period of rapid industry change.
Through Perloff Media, David has partnered with organizations including the San Diego Padres, Port of San Diego, Anheuser-Busch and numerous civic and private institutions — aligning stakeholders, engagement and revenue into systems that deliver measurable economic impact.
Landmark project:
PACIFIC Magazine
David Perloff founded PACIFIC Magazine and grew it into one of Southern California’s most influential media brands — shaping conversations around lifestyle, design, real estate and civic identity.
Under his leadership, PACIFIC built deep relationships with developers, brands and institutions, generating tens of millions in advertising revenue while reaching millions of readers across print, digital and experiential platforms.
The result was a media company with real economic gravity — ultimately acquired by Tribune Publishing, owner of the Los Angeles Times, Chicago Tribune and New York Daily News — demonstrating how strong positioning, storytelling and revenue systems can scale influence and value at a national level.